Have You Had Enough Of This?

Have You Had Enough of This?

I can't take it any longer.
I've seen a few trends taking place in Internet marketing lately,
and I don't think they are right.
It's time to take off the gloves because I've got something to say.
I'm throwing caution to the wind because I think someone has got to
stand up and speak the truth. If I take heat for it, so be it.
Here goes...
1) I have noticed an increasing number of marketing campaigns that
attempt to demean, humiliate and otherwise talk down to the very
people they are attempting to sell to.
You know exactly what I am talking about... and I'll bet you are
sick of it too.
It's the "I'm better than you" marketing approach I am talking
about.
It's total Barbra Streisand. (B.S., in case you missed it...)
No one is better than you. And certainly not because someone else
may have more money than you do.
Some of the most miserable people in the world are those who have
so much money they don't know what to do with it.
Money does NOT equal happiness.
Money does NOT equal contentment.
And money does not necessarily equal success.
It's what you DO with your money that really counts.
If you squander it on your own pleasures and think that it somehow
makes you more important, you may need to have your head examined.
I was taught at a young age that it is common for bullies to make
themselves look bigger by pushing other people down. It's what you
do when you don't really have anything positive to say.
I hope that you are as turned off by marketing campaigns that talk
down to you as I am. I am insulted by their brashness and
disrespectful attitudes. And I find them to be as immature as a
four-year old bully on a playground.
If you want to learn Internet marketing, learn it from someone who
respects you and actually cares about your success.
Moving along to my next complaint...
2) Copycat marketers who do nothing more than watch for someone to
succeed with a product and then produce a cheap knockoff, all the
while passing themselves off as "an expert".
I've seen it happen again and again.
Most often, the copycats are no more an expert than you. They just
know how to write copy to make themselves look good.
So how do you know who to trust?
Ask others.
Google their names and see if they have a past history.
Visit the forums and see what people are saying.
But don't fall for the copycat trap. You'll almost always end up
with an inferior product from a marketer who couldn't care less
about you are your success. They just want your money. Period.
Next, please...
3) Too many bonuses that end up hurting you rather than helping.
I'm not talking about offering bonuses for your own products. I'm
talking about the affiliate bonuses that you are pounded with every
time a launch takes place.
You've seen the emails...
"Don't buy Billy Schmeckles Ultimate Cash Sucker until you read
this!"
I understand why people offer bonuses for product launches.
Everyone wants you to buy through their affiliate link so they earn
the commission.
If you'll notice, I do this very rarely. And when I DO offer a
bonus, it is usually something simple like an ebook or report that
is somehow relevant to the offer.
And for the most part, the bonuses offered by Internet marketers
are valuable. But occasionally there are marketers who will pile
on the bonuses with so much "stuff", you can't even see the offer
that attracted you in the first place!
Remember how I've talked about being focused and that too much
product can distract you from reaching your goals?
Bingo.
If the product isn't worth the purchase price without the bonuses,
you probably have no business buying it in the first place.
Enough said.
Shall we go to the next one?
4) Damaging bonuses that sound good... but are cr@p
Have you ever seen a marketer offer "fresh mailing lists" as a
bonus?
It ought to set off red warning lights on your computer!
Unless you want to become a spammer, I'd be extremely cautious
about accepting mailing lists of any kind from other people.
In order to comply with Can-SPAM regulations, your email list must
be double opt-in and gathered by you for purposes that are stated
at the time the email was aquired.
If you take someone else's list, whether it is fresh or not (and I
am HIGHLY suspect that it is...), and you send email to that list,
congratulate yourself on entering the realm of SPAMMER.
Could someone please explain to me how this is helpful?
Yeah. That's what I thought.
Unscrupulous marketers who provide this kind of bonus are the snake
oil salesmen of our day.
They are the ones that give Internet marketers a bad name. If you
stop supporting them, their selfish and careless efforts will no
longer have an impact.
Ok, I am done blowing off steam.
Is there a product launch today?
Yes, there is.
Jeremy Gislason and Simon Hodgkinson have launched the Marketing
Main Event 3, a packed membership site that is definitely worth the
investment.
Take a look at what Jeremy and Simon have put together. It's
impressive and a fine example of a worthwhile product that provides
real value to the customer.
http://www.marketingmainevent3.com/rep/joelcomm/
And no, I am NOT offering a bonus! ;-)
I'd love to hear your comments today, so please post them on my
blog at:
http://www.joelcomm.com/enough_is_enough.html
Life life today!
Joel
InfoMedia, Inc., 1151 Eagle Dr. Ste. 325, Loveland, CO 80537, USA